How does Avaaz choose the campaigns it works on?

For many activist organizations, the campaigns they decide to work on are chosen by the leadership of the organization. These campaigns are then passed on to the membership so they can act upon them.

Avaaz, the world’s biggest activist organization, however, does things a lot differently. That is probably why it has such a large membership and is so successful with what it does.

Why does Avaaz choose the campaigns it works on? — New social and political issues are brought to the attention of Avaaz every day. Even though it has 44 million members and staff in 30 countries, it does not have the time to act on every one of them.

That is why it carefully chooses the issues it will introduce to its membership. Thus, making sure the membership is interested in the issues, and willing to do what is necessary to effect change.

The members choose the issues — When a new issue is looked at, Avaaz leadership randomly chooses 10,000 Avaaz members and sends them an email about the new issue. The email asks them if they think Avaaz should act upon the issue or if it should be ignored.

If the majority of the 10,000 members thinks an issue is important, Avaaz then sends information about the issue to the rest of the membership to be acted upon.

Actions include online petitions, protests, sit-ins, phone campaigns targeted at elected officials, and the launching of a media campaign.

Occasionally, if they are not sure how best to target a new issue, Avaaz will also hire legal help to look at the issue and give advice.

How successful are the Avaaz campaigns? — Avaaz has been able to positively impact issue on climate change, whaling, human rights, women’s rights, free speech and maintaining a free and open Internet.

Since its inception, the organization has been able to create positive change with more than 2,500 issues around the world.

For more information on Avaaz follow them on Twitter.

Adam Goldenberg Makes Style Possible For The Interested

People who take an interest in fashion and style tend to look at everything they can find in order to figure out a certain style for themselves. However, it is very hard for someone to find a unique style without the right store. This is where JustFab comes in. JustFab is an online clothing retailer on that offers a lot of unique choices in fashion such as clothing and accessories. They will not only find the types of clothing that they will enjoy with the JustFab clothing network, but they will also find products that will make their peers envy them.

JustFab and all of the products being offered are made possible with Adam Goldenberg. He is someone that handles the marketing and the financial aspects of JustFab. Adam understands what it takes to bring awareness to a brand in a way that makes people want to buy the item. One thing that he believes in is putting together good products. Adam Goldenberg understands the problem with companies just marketing their products as opposed to making a really good and unique product for sale. After all, one of the factors that determines whether or not customers continue to shop at a store is whether or not they like the products being sold.

Since Adam Goldenberg cares about how the customers feel about the products, it is only natural that he is going to want feedback. He will use the feedback in order to continue providing customers with what they want. Meanwhile, Adam Goldenberg is also open to trying some new products and designs that may be a hit with customers. Of course, the new ones that sell the most are going to be around for a while.

One advantage that JustFab has over other retailers is that they are driven by metrics which gives the company the ability to adapt quickly. There are many daily numbers checks. In some cases, numbers are checked on an hourly basis in order to make sure that business is working as it should be. Also, the metrics also helps people determine what is selling. Adam Goldenberg is someone that is constantly on the look out for any weaknesses in the company at