Until recently, companies like Chapstick and Blistex dominated the lip care market. That is, until Evolution of Smooth (EOS) was introduced. Once the founders of EOS were able to get their products in Walgreen’s, the impressive sales helped the company to get product placement in Walmart and Target. EOS has also been on the pages of several well-known beauty magazines like Cosmo and Allure, and celebrities like Taylor Swift and Kim Kardashian have been seen using EOS lip balm.
The founders of EOS have been pretty quiet when it comes to the company’s inner workings, but Sanjiv Mehra, one of the cofounders of EOS, says it’s time for this to change. He says that it’s time for customers to know how hard EOS is working to perfect their products, and that he wants the lip balms to be a small bit of luxury that customers can add to their lives any time.
EOS is currently worth about $250 million, and the company sells 1 million items weekly. It is predicted that EOS will be one of the leaders in the growth of the lip balm industry. The lip care field is said to be worth about $2 billion by 2020.
EOS also sells hand lotions and shaving creams with organic and natural ingredients to sooth the skin. Visit www.evolutionofsmooth.com for more information. Their products are also available on eBay and Amazon online.