Lori Senecal is well known in the advertising industry as one of the most influential people in her field. She is the current CEO of the Crispin Porter + Bogusky advertising agency. She was given the privilege to work in this position in the year 2015 and is still in her position until this day. She is serving as the Global CEO, as well as manages the work that has to be done for the growth of the company as well as the expansion of business objectives for the quarter. Aside from that, she also makes sure that the corporation’s operations are running smoothly for all eight international corporate offices that are located all over the world. Lori Senecal is one of the best respected in the field of advertising as a focused leader in the industry. She is also known to be a management specialist, which explains why she is so good at what she does and manages to perform her tasks with ease.
Apart from all of her achievements for the company as CEO, she has also been a pioneer regarding technology, invention, and innovation towards different products in an international level. One of the core achievements of the company is to provide all of their clients and business partners with innovative services and products. Under her watchful eye, the company was awarded the Infiniti Global Creative Account. Since she joined the company, Lori Senecal has made it her mission to make a difference for clients and business owners in the field of marketing and advertising. She has transformed the agency into a modern company that is open to creativity, collaboration and dynamism. At present, the company has many global partners and clients which have been paired with a great flair for local markets. One of her leadership beliefs is to focus more on the talent, which she believes to be one of the most important reasons behind the company’s growth and development across all kinds of geographies and disciplines.
Under the management and contributions of Lori Senecal, the company has been identified as one of the greatest creative innovators of the year. Also, Lori Senecal was named as one of the executive agency heads to watch in 2016. Before she became the CEO of the current company that she is working in right now, she also served as the CEO for another company named the MDC Partner Network, where she was in charge with collaborating with the partners of the agencies to incur growth and cross collaboration around various networks. Lori was also in charge of driving the strategic vision and strengthening the company’s goals.
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