The Success Is Easy To See
Evolution of Smooth (https://evolutionofsmooth.ca/) has found an amazing way to succeed in the surprisingly untapped market for lip balm. Before Evolution of Smooth arrived on the scene the most popular brand of lip balm was Chapstick. This dominance was not the result of any smart marketing or anything of the sort. Nobody had even considered challenging them or evaluating the lip market. This is where EOS lip balm was able to find a weak spot to exploit.
What Others Didn’t Notice
What helped Evolution of Smooth reach the level of success that it has generated was the marketing research the firm did prior to launching its product. Their research poked many holes in common assumptions about the nature of lip balm consumers. It appears that lip balm consumers are mostly women and unlikely to be loyal to one brand in particular. This stands in stark contrast to what was once believed about the market. It isn’t unisex and no brand in particular was popular. Evolution of Smooth seized upon this opportunity with a marketing campaign focused on giving customers exactly what they want.
Where Evolution Of Smooth Will Grow
Evolution of Smooth will continue to grow and see most of its growth in its expansion within the personal care market. People have a clear interest in this brand and they know how to capitalize on that. There are now Evolution of Smooth shaving creams and lotions available. Eventually other products will be available as well. Imagine a future with Evolution of Smooth soaps or other products can be found on shelves of Target and Walmart stores across the country. Millennials have fallen in love with this brand and are prepared to give it just about everything they got. Hopefully Evolution of Smooth will return the favor.